Relationship advertising is a part of consumer relationship management (CRM) that concentrates on client loyalty and customer that is long-term in the place of shorter-term objectives like consumer purchase and specific product sales
. The aim of relationship advertising (or client relationship advertising) is always to produce strong, also psychological, consumer connections to a brand name that may result in ongoing company, free word-of-mouth advertising and information from clients that may create leads.
Relationship marketing appears contrary to the greater amount of conventional transactional advertising approach, which is targeted on increasing the wide range of specific product sales. The return on customer acquisition cost may be insufficient in the transactional model. A person might be convinced to select that brand name one time, but without a relationship that is strong strategy, the consumer might not get back to that brand name later on. While businesses combine aspects of both relationship and transactional advertising, consumer relationship advertising is beginning to play an even more essential part for most organizations. (Pokračování textu…)